Like every other industry, corona virus has significantly affected the supply chain and logistics companies as well. It has brought a drastic impact on the transport companies by lowering their efficiency and causing uncertainty. Not only the performance of major industry players’ has seriously affected, it has tested their patience level to a level one can not even think of. Continuous restrictions and lockdowns have forced these companies to create and adapt risk and crisis management strategies so that the effect of the pandemic is minimal and they are able to handle it with due diligence. Now, the countries have lifted certain travel conditions, the economy has re-opened, so it is high time for companies to make strategies and plans to help them recover from the loss incurred during the lockdown and adopt the new normal world.Read More
Following are four main strategies which the logistics and supply chain companies can adapt during the pandemic time.
1) No Contact Delivery: Following social distancing is a must at every level. This virus has forced the companies to redesign their structures and workflows so as to make sure the workers and customers are protected. Also, we have to do our best to reduce the spread of the virus. Hence, it has become important for businesses to embrace the digital options to do the work and minimise the physical touch to ensure the safety of all. At this point, you have to be extra cautious. Protecting the health of both employees and customers should be your utmost priority.
For this, businesses have to come up with some sort of intelligent transport systems and streamline the proof of delivery so as to make sure the virus can’t be stopped from spreading further. Nowadays, more and more people are giving preference to contactless deliveries. Companies have to stop the practice of the delivery person physically handing over the package to the customer and ask him to sign for them. Now, it is the need of the hour for businesses to invest in contact-less delivery options which will help customers to sign digitally on the proof of delivery. Hence, the drivers will no longer have to hand their mobile phones to the customers for their signatures. A no contact delivery technology will send automated messages to the customers to capture their signatures for the order received.
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2) Greater Communication:
The coronavirus has brought anxiety, tension, panic and uncertainty. Same goes with the organisations. With a disruption in productivity and workflow, the businesses have to offer better channels for the employees and customers to communicate. You need to maintain an open communication line for stakeholders, customers and partners. In this manner, any change within an organisation can be easily shared.
- Internal Communication:
In order to ensure effective communication within the organisation, there should be proper structure for the flow of message. This implies that all the updates for the employees must have a single source which should also be easily accessible for the employees. The messages should be clear and simple so that the readers can understand them conveniently. Ensure that the two way communication is maintained. Hear your workers’ problems and give them confidence that the management is doing its best to solve their grievances.
- External Communication:
The companies are required to maintain transparency with their clients and shareholders. Accurate information must be provided to them to let them know what is happening in the company. You will need to offer them the details of changes of operations and how they will impact them. Marketing and new product launches have to be done very carefully as most of the people are currently facing personal and economic hardships in life.
3) Promote Confidence:
As told earlier, transparency is the key to earn your customers’ trust. For a transport management system company, this means setting delivery timelines which you can actually fulfill. They are already frustrated, making them wait for their deliveries is not a good thing. Businesses have to offer newer means to help them communicate with you. Set up call centres or support groups who are ready to respond to their queries at all times.
This is an anxiety and stress inducing time, hence the managers must try to infuse confidence among the workers. It will really provide them a positive mindset during these difficult times.
4) Be Flexible:
The current situation will surely not last forever. But, the changes you make today will surely have an impact on the customers for a long time. Consumers will prefer buying groceries online for a longer period now. As such, companies have to come up with strategies that are sustainable and flexible. They need to analyze all of their business processes to identify those which need to be improved and streamlined. Listen to your employees to make your workplace a better place.
It is true that coronavirus is disrupting the economy. Hence, in order to adjust in the post pandemic times, you need strategies that will help you adjust to this new normal.